广告是营销的工具和手段，营销功效应被视为广告与生俱来的本质功效。营销离不开流传，流传是广告的最基本功效，广告通过信息的流传起到促进、劝服、增强、提示的作用。广告语的特点:简练凝练、明确易懂、朗朗上口、新颖奇特，富有情趣、主题突出……1.Outside a muffler shop: "No appointment necessary, we hear you coming."一家消声器店外："基础不用预约，我们听到你来了!"2.Outside a hotel: "Help! We need inn-experienced people."旅店门外："帮帮助!我们缺少常住小酒馆的人。

"3.On a desk in a reception room: "We shoot every 3rd salesman, and the 2nd one just left."接待室的桌上："三个一轮!我们要绝不留情地赶走第三个推销员!注：第二个刚刚脱离。"4.In a veterinarians waiting room: "Be back in 5 minutes, Sit! Stay!"兽医的候诊内："稍候5分钟。爬下，别动!"5.At the electric company: "We would be de-lighted if you send in your bill. However, if you don't you will be."在电气公司："如果你送来钞票，我们会很兴奋;如果你不送，就会被断电。"6.On the door of a computer store: "Out for a quick byte."电脑专卖店门上："出去找一个更快的字节。

"7.In a restaurant window: "Don't stand there and be hungry, come on in and get fed up."餐馆橱窗："别饿着肚子傻呆在那儿，进来吧，吃顿饱饭!"8.Inside a bowling alley: "Please be quiet, we need to hear a pin drop."在保龄球馆："保持平静，我们需要倾听大头针落地。"。

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